Phone off, kettle on, pyjama time

An exciting week wraps and we look back on the launch of Yawn, our first collaborative project:

A super-cosy identity all about relaxation; our first collection built around “the ultimate pyjama”; hand-drawn prints by BuroCreative’s Katy Smith and Peter Ryan; our very own e-commerce site www.loveyawn.com; a cracking shoot by Sam Robinson; some fantastic stockists, including Fortnum&Mason and Fenwick Bond St; great early reaction: “Bliss” said the Evening Standard.

See the case study here.

Here’s to a relaxing weekend…