Box seats

We all love a parcel – the excitement of unwrapping and the promise of something new. When we were commissioned to create the 2014 campaign for Interiors UK, the UK’s largest interiors trade event, we felt nothing said “big”, “new” and “design” like a huge box of fantastic furniture. Shot by Luke Kirwan and styled by Melinda Ashton Turner, the images will feature in global advertising and marketing as well as at the event in January (where the big red box may well make an appearance). More as the campaign identity develops throughout the year…