BuroCreative

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A grand day out

A day sampling fine food and drink? Oh go on then.

The annual Speciality & Fine Food Fair came to the London Olympia on Tuesday. But while this fantastic emporium of tasty morsels sounds like play, it is very serious business indeed.

This year, there was much to be optimistic about. In particular, the proliferation of exciting start-ups and small producers underlined the trend towards “real” food and consumer interest in artisan brands – a world away from slick industrialised processes and mass production.

Happily, being authentically “artisan” does not have to be at odds with modern design and polished branding. We found that the busiest stalls contained products with most stand-out in a sea of homemade labels. Here are a few examples.