One of the world’s most iconic luxury brands, Veuve Clicquot is synonymous with what used to be termed The Social Season, where the elite of society attended high-profile events to see and be seen. By 2009, however, the inclusion of contemporary fashion, design and cultural events had modernised the Season calendar. Veuve Clicquot needed to reflect this change, without betraying its iconic heritage.
Taking inspiration from the inclusion of art and design events, BuroCreative created an illustration-based campaign that played heavily on Veuve Clicquot’s iconic colourways.
Visitors to the redesigned website increased by 130% and membership sign-ups by 40%.
Print ads were placed in design titles such as Wallpaper, whilst the click-through rate of the online version (on Urban Junkies) was 1400% the industry average*.