A Thai cafe first established on the site of a London caf by husband and wife founders Alex (English) and Saiphin (Thai), Rosa’s is a celebration of homeland and home. Having established a local following, Rosa’s wanted to create a unique identity in preparation for opening fresh sites across London.

Most Thai restaurants in the UK take inspiration from nature – trickling water, bamboo. Rosa’s is a more urban affair. By celebrating common themes between Thai and English cafés – from tea rituals to doilies to condiment holders – we were able to give Rosa’s a distinctive character and point of difference.

We worked with architects Gundry & Ducker to realise the identity across Rosa’s restaurants

For more information on this project, please visit our new site: without.studio

. Bespoke panelling, tiles and light fittings pay witty respect to traditional English/Thai cafés.

Photography by Alex Maguire

Rosa’s is a warm, generous place. Head Chef Saiphin has always shared her recipes, posting youtube clips of how to make her favourites. We consolidated this spirit by editing, designing and art directing a small volume of Rosa’s signature recipes. A foil-blocked Rosa’s doily on casebound kraft cover gives an elegant yet understated finish. The books are available for purchase in every store.

For more information on brand identity, digital design, editorial design, packaging and environmental design, please visit our new site: without.studio