A Thai cafe first established on the site of a London caf by husband and wife founders Alex (English) and Saiphin (Thai), Rosa’s is a celebration of homeland and home. Having established a local following, Rosa’s wanted to create a unique identity in preparation for opening fresh sites across London.
Most Thai restaurants in the UK take inspiration from nature – trickling water, bamboo. Rosa’s is a more urban affair. By celebrating common themes between Thai and English cafés – from tea rituals to doilies to condiment holders – we were able to give Rosa’s a distinctive character and point of difference.
We worked with architects Gundry & Ducker to realise the identity across Rosa’s restaurants. Bespoke panelling, tiles and light fittings pay witty respect to traditional English/Thai cafés.
Photography by Alex Maguire
Rosa’s is a warm, generous place. Head Chef Saiphin has always shared her recipes, posting youtube clips of how to make her favourites. We consolidated this spirit by editing, designing and art directing a small volume of Rosa’s signature recipes. A foil-blocked Rosa’s doily on casebound kraft cover gives an elegant yet understated finish. The books are available for purchase in every store.