Annoyed with too many mediocre “Gastropubs”, Mel Marriott set out to create a relaxed, all-day venue for great value eating and drinking. “I’d love it to feel like home from home” was her resounding brief, and one we took to heart when creating a name and identity for her first site.

The chosen site used to be home to a pub called the Ebury. We decided a change of name was important to create a clean slate. Research in local archives unearthed an image of an earlier incarnation – a large No.11 near the roof proving inspiration for a new name evocative of a private address.

Menus feature bespoke abstract floral prints which reflect aspects of the interiors and will change with the seasons.

Our identity work and interior design by Fusion www.fusiondna.co.uk were complemented by Lisa Linder’s light, relaxed photography www.lisalinder.com.

For more information on brand identity, digital, and environmental design, please visit our new site: without.studio