Moët Ice Impérial is a new champagne created for a young, summer-loving audience. Designed to be served on ice, the champagne was launched at cabana and beach clubs across the US.
Marking its launch, BuroCreative worked with experiential marketing group Deep to create a soundtrack for Moët Ice Impérial, the first such lifestyle extension for the Moët & Chandon brand.
The curated compilation reinforced and enhanced the setting of the champagne, while engaging the target audience in a memorable, credible way. Packaging design conveyed the brand’s luxury position with elegant photography and print finishes.
• Moët Ice Impérial community