BuroCreative

Firefly

The bottles you designed

Firefly make 100% natural energy drinks. But not many people realised they were natural, or that they gave you energy.

BuroCreative addressed the challenge by developing an identity strategy that revolved around the beloved “polaroid” device…

Customers were engaged and asked to submit photography which reflected the benefits of the drinks. Images were submitted on the theme of each Firefly flavour with the winner featuring on updated packaging…

And the result? Thousands of amazing images and enthusiastic feedback, creating greater understanding about Firefly’s products and a powerful link between customers and brand.

The transition to inclusive juice was completed by a new, organic-feeling logo, refreshed packaging and back-of-pack.

To get your photo on a bottle visit www.fireflytonics.co.uk

For more information on brand identity, digital design, editorial design, packaging and environmental design, please visit our new site: without