A preview of an identity redesign we completed over the summer for Interiors UK, Britain’s largest interior design show. Catering for a more design-conscious audience in 2012, the show is vessel for a multitude of products and styles – divided into distinct areas. The new identity, therefore, is based around a flexible logo that “reveals” the different halls, features and aspects of the event. The work was applied across global advertising, direct mail and event literature. We’ll be visiting the show on Wednesday 25th January (to buy one of those huge anglepoise lamps) so perhaps we’ll see you there.